In The Making
Packaging & Publication
In The Making is a welcoming brand that invites people to spend quality time and develop meaningful connections with their loved ones through the joy of crafting and intentional conversations. The brand’s mission is to help people create a pressure-free environment for family and friends to spend time with one another, encourage deeper, more meaningful connections, and create memories that will last a lifetime.
The Brand
Through the use of quilt patterns that represent different relationships in your life, a warm toned primary colour palette, and friendly typography and messaging, this brand is designed for families with older parents (aged 50–65+) looking to reconnect with their adult children, and new adults (aged 22–30) looking to spend quality time with their loved ones.
The name “In The Making” reflects the idea that connection, like crafting, is a process. It’s something that is built overtime, shaped by experiences, and never fully finished. Just like a handmade craft, every moment spent together adds another layer to what you’re making, not just with your hands, but with the quality time spent with your loved ones. The name honours both the creative activity and the emotional journey. The logo features a stitched line to relate to the quilt motifs while also acting as a dotted line for people to fill in the blank, inviting people to create their own stories.
Custom handwritten font is paired with the clean, but quirky sans-serif to communicate the brand’s crafty and deeply human nature. All the handwritten elements in the brand system were created by different members of my family to bring a more personal touch to the project.
Drawing inspiration from cozy quilts, each pattern represents a different relationship in your life. They all piece together to form a quilt that symbolizes the most important connections in your world. Pairing these with a deep blue, rich red, vibrant orange, and joyous yellow creates a dynamic colour palette that communicates nostalgia and youthful fun. The addition of cream and brown creates a warmer, more welcoming space for people to connect with one another.
Crafts In The Making — Packaging Series
The craft subscription box invites people to try a new crafting hobby with their loved ones, with the first box inviting users to paint a custom tote bag. This makes it easy and enjoyable for families and friends to bond naturally with hands-on activities and conversation starters that show up at their doorstep every month. The recurring monthly delivery combined with creating a pressure-free environment helps build quality time right into everyone's busy schedules.
The structural packaging consists of 4 uniquely shaped boxes connected at a series of hinges that opens and closes to perfectly piece together, which physically communicates the idea of connection and togetherness. The variety in box shapes and sizes reflects the brand’s inclusive message—that everyone has something unique to contribute to shared moments. Pairing this with the visual language of the quilt patterns mirrors the idea of pieces coming together to form a whole, much like how each person contributes to a shared experience.
My Story In The Making — Publication
The prompt-filled scrapbook gives people the chance to capture their stories and share their personality with their loved ones. Intended to be a coffee table book, it prompts people to flip through the author’s life and ask in depth questions or encourages the reader to answer the prompts themselves.
