U-Pak Brand Refresh

As pioneers of the waste management industry, U-Pak Group of Companies lacked a cohesive design system that adequately showcased their expert experience in the business. By taking existing design elements and bringing them into a consistent brand system, the updated look and feel across digital platforms and print media better reflects U-Pak’s core values of innovation, respect, commitment, loyalty, and sustainability. The use of a unified colour palette, simplified layouts, bright and hopeful imagery, and an updated tone of voice work together to elevate U-Pak’s position in the industry.